Project Details
Objective
Position Tata Goldplus’ new 7-stone jewellery collection as a symbol of luck, prosperity and tradition. Create an emotional connection with customers by highlighting the cultural and spiritual significance of the seven stones.
Idea
Named Saptara or 7 Stars, the jewellery collection celebrates the auspicious power of seven gemstones coming together. We crafted a magical TV commercial that brought this story to life, blending heritage, elegance and a sense of wonder to showcase the jewelry as not just an adornment, but a carrier of blessings.
Outcome
The commercial resonated strongly with audiences, reinforcing Goldplus’ reputation as a brand that blends tradition with design excellence. Saptara became an aspirational collection, driving both curiosity and sales, while strengthening emotional engagement with the brand.
Client
Tata Goldplus
agency
TBWA/India
Category
Campaign
Year
2013
